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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Medication of prescribed opioid analgesics in combination with alcohol or other illegal drug in age group of 50 - 64 years
 Lávičková, Jana ; Gabrhelík, Roman (advisor) ; Vacek, Jaroslav (referee)
Background Based on the gathered data from the previous pilot study and the results of this study we proceeded to the following study which is being focused on the surveillance of the age group 50 - 64 years in the area of prescribed opioid analgesics. Alongside with this, we explored in what possible combinations the medications can be used by the chronic pain patients in the current moment. Methods The base of the research was the qualitative study which was performed by the half-structured deep interview with the participants from the chronic pain patients. The interviews were carried out during the year 2011. Within the main study were pursued two quantitative substudii during the January and March 2012. The first study was focused on the questionnaire survey about the number of the chronic pain patients in the Czech Republic. The second substudy followed the chronic pain patients and their influence by the environmental conditions with the help of the questionnaire in case of the combinations among the prescribed opioid analgesics with alcohol or non-alcohol addictive drugs. Results Half-structured interviews were carried out with 20 participants and with the help of this tool were gathered data pointing out the increasing trend in non-medical use of opioid analgesics and increasing interest...
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Medication of prescribed opioid analgesics in combination with alcohol or other illegal drug in age group of 50 - 64 years
 Lávičková, Jana ; Gabrhelík, Roman (advisor) ; Vacek, Jaroslav (referee)
Background Based on the gathered data from the previous pilot study and the results of this study we proceeded to the following study which is being focused on the surveillance of the age group 50 - 64 years in the area of prescribed opioid analgesics. Alongside with this, we explored in what possible combinations the medications can be used by the chronic pain patients in the current moment. Methods The base of the research was the qualitative study which was performed by the half-structured deep interview with the participants from the chronic pain patients. The interviews were carried out during the year 2011. Within the main study were pursued two quantitative substudii during the January and March 2012. The first study was focused on the questionnaire survey about the number of the chronic pain patients in the Czech Republic. The second substudy followed the chronic pain patients and their influence by the environmental conditions with the help of the questionnaire in case of the combinations among the prescribed opioid analgesics with alcohol or non-alcohol addictive drugs. Results Half-structured interviews were carried out with 20 participants and with the help of this tool were gathered data pointing out the increasing trend in non-medical use of opioid analgesics and increasing interest...
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The Effect of Marketing Communication on a Cosumer´s Behavior
 Palátová, Jana ; Hesková, Marie (advisor) ; Nožičková, Jana (referee)
The main goal of the thesis is to sum up the communication mix tools on an example of a selected pharmacy and to evaluate the effect on a consumer's behavior. The OTC drugs group, precisely over-the-counter medications, particularly Coldrex product, was chosen as a target market segment for the examination of the communication tools. This thesis is divided into two parts - theoretical and practical part. The theoretical part deals with the theory of communication and the communication mix, as well as with the specifications of marketing in the pharmaceutical industry; this theoretical part also displays the summary of an important institutions in the pharmaceutical industry. The practical part contains an analysis of communication mix tools in AURA pharmacy Velka Bites, deals with the evaluation of marketing success and gives a proposal for an effective communication campaign of a certain selected pharmacy.
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